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Promotional strategy : managing the marketing communications process / by Engel, James F. Publication: Homewood, IL : Irwin, 1991 . xv, 624p 24 cm. Date: 1991 Availability: Items available: General stack [HF5415.E65 1991] (1),
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Advertising campaign strategy: a guide to marketing communication plans / by Parente, Donald. Publication: Fort Worth : Dryden Press, 2000 . xxi, 371 p. : 24 cm. Date: 2000 Availability: Items available: General stack [HF5837.A38 2000] (1),
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Marketing research:a problem solving approach / by Sudman,Seymour Publication: Boston : McGraw Hill, 1998 . xli . 737p: 24 cm. Date: 1998 Availability: Items available: General stack [HF5415.2.S83 1998] (1),
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Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: Boston : McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm. Date: 2004 Availability: Items available: General stack [HF 5823. B387 2004] (1),
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