Advertising and promotion :

by Belch, George E.
Additional authors: Belch, Michael A.
Series: McGraw-Hill/Irwin series in marketing Edition statement:6th ed. Published by : McGraw-Hill, (Boston :) Physical details: xxvi, 779, [67] p. : col. ill. ; 28 cm. ISBN:0072536764 (alk. paper); 0071214380 (international : alk. paper).
Subject(s): Advertising. | Sales promotion. | Communication in marketing.
Year: 2004 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF 5823. B387 2004 (Browse shelf (Opens below)) C.1 Available 10230 /19
Total holds: 0

Includes bibliographical references (p. EN1-EN25) and index.

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