Promotional strategy :

by Engel, James F.
Additional authors: Warshaw, Martin R. | Kinnear, Thomas C., -- 1943-
Series: The Irwin series in marketing Edition statement:8th ed. Published by : Irwin, (Homewood, IL :) Physical details: xv, 624p ill. (some col.) ; 24 cm. ISBN:0256082049.
Subject(s): Marketing. | Advertising. | Marketing -- Management.
Year: 1991 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.E65 1991 (Browse shelf (Opens below)) C.1 Available 5788/15
Total holds: 0

Includes bibliographical references and index.

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