Promotional strategy :
Engel, James F.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Homewood, IL : Irwin, c1991. - xv, 624p ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256082049
90044246
Marketing.
Advertising.
Marketing--Management.
HF5415.E65 1991
658.8/2
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Homewood, IL : Irwin, c1991. - xv, 624p ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256082049
90044246
Marketing.
Advertising.
Marketing--Management.
HF5415.E65 1991
658.8/2