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Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: Boston : McGraw-Hill Irwin, 2009 . xxv, 838 p. : , Includes indexes. Date: 2009 Availability: Items available: [HF5823.B45 2009] (3),
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Advertising and promotion :an integrated marketing communications perspective / by Belch, George E. Publication: Boston : McGraw-Hill Irwin, 2007 . xxvi, 820 p. : 29 cm. Date: 2007 Availability: Items available: General stack [HF5823.B387 2007] (1),
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Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: Boston : McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm. Date: 2004 Availability: Items available: General stack [HF 5823. B387 2004] (1),
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Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.