Advertising and promotion :an integrated marketing communications perspective /
Additional authors:
Belch, Michael A.
Edition statement:7th ed.
Published by :
McGraw-Hill Irwin,
(Boston :)
Physical details: xxvi, 820 p. : col. ill. ; 29 cm.
ISBN:0073101265 (alk. paper); 9780073101262.
Year: 2007
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5823.B387 2007 (Browse shelf (Opens below)) | C.1 | Available | 6911/16 |
Total holds: 0
Includes bibliographical references (p. 763-789) and indexes.
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