Foundations of marketing /
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.T66 2010 (Browse shelf (Opens below)) | C.1 | Available | 8146/16 | ||
| Riara University Library General stack | HF5415.T66 2010 (Browse shelf (Opens below)) | C.2 | Available | 7210/16 | ||
| Riara University Library General stack | HF5415.T66 2010 (Browse shelf (Opens below)) | C.3 | Available | 7505/16 |
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.R59 2004 Marketing : A Practical Approach / | HF5415.R84 2003 Cross-cultural marketing / | HF5415.S235 2001 Direct and interactive marketing / | HF5415.T66 2010 Foundations of marketing / | HF5415.T66 2010 Foundations of marketing / | HF5415.T66 2010 Foundations of marketing / | HF5415.Z53 1995 Effective marketing :creating and keeping customers / |
Includes bibliographical references (p. 379-387) and index.
1. A brief introduction to marketing
2. The marketing environment
3. Segmentation , targeting and positioning
4. Marketing Research
5. Competitive Intelligence
6. Strategy in Marketing
7. The branding of products and services
8. The marketing mix and relationship marketing
9. products
10. Promotion
11. Price
12. Place and placement
13. People
14. Physical evidence
15. Processes
16. Psychology
17. Performance
18. Packages and Packing
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