Foundations of marketing /
Tombs, Alastair
Foundations of marketing / Compiled by Alastair Tombs and Owen Seasons - Australia : Pearson c2010. - viii, 709 p. : ill. ; 25 cm.
Includes bibliographical references (p. 379-387) and index.
1. A brief introduction to marketing
2. The marketing environment
3. Segmentation , targeting and positioning
4. Marketing Research
5. Competitive Intelligence
6. Strategy in Marketing
7. The branding of products and services
8. The marketing mix and relationship marketing
9. products
10. Promotion
11. Price
12. Place and placement
13. People
14. Physical evidence
15. Processes
16. Psychology
17. Performance
18. Packages and Packing
9781442543515 (pbk.)
2005052093
Marketing.
HF5415.T66 2010
658.8
Foundations of marketing / Compiled by Alastair Tombs and Owen Seasons - Australia : Pearson c2010. - viii, 709 p. : ill. ; 25 cm.
Includes bibliographical references (p. 379-387) and index.
1. A brief introduction to marketing
2. The marketing environment
3. Segmentation , targeting and positioning
4. Marketing Research
5. Competitive Intelligence
6. Strategy in Marketing
7. The branding of products and services
8. The marketing mix and relationship marketing
9. products
10. Promotion
11. Price
12. Place and placement
13. People
14. Physical evidence
15. Processes
16. Psychology
17. Performance
18. Packages and Packing
9781442543515 (pbk.)
2005052093
Marketing.
HF5415.T66 2010
658.8