Foundations of marketing / (Record no. 3152)

000 -LEADER
fixed length control field 01689cam a22003254a 4500
001 - CONTROL NUMBER
control field 14064025
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160906115122.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050804s2005 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005052093
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781442543515 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.T66 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tombs, Alastair
245 10 - TITLE STATEMENT
Title Foundations of marketing /
Statement of responsibility, etc Compiled by Alastair Tombs and Owen Seasons
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 709 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 379-387) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. A brief introduction to marketing<br/>2. The marketing environment<br/>3. Segmentation , targeting and positioning<br/>4. Marketing Research<br/>5. Competitive Intelligence<br/>6. Strategy in Marketing<br/>7. The branding of products and services<br/>8. The marketing mix and relationship marketing<br/>9. products <br/>10. Promotion<br/>11. Price<br/>12. Place and placement<br/>13. People<br/>14. Physical evidence<br/>15. Processes<br/>16. Psychology<br/>17. Performance<br/>18. Packages and Packing<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Seamons, Owen
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0625/2005052093-b.html">http://www.loc.gov/catdir/enhancements/fy0625/2005052093-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0625/2005052093-d.html">http://www.loc.gov/catdir/enhancements/fy0625/2005052093-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0625/2005052093-t.html">http://www.loc.gov/catdir/enhancements/fy0625/2005052093-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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b cbc
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e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 06/09/2016   HF5415.T66 2010 8146/16 06/09/2016 C.1 06/09/2016 Book
          Riara University Library Riara University Library General stack 07/09/2016   HF5415.T66 2010 7210/16 07/09/2016 C.2 07/09/2016 Book
          Riara University Library Riara University Library General stack 03/11/2016   HF5415.T66 2010 7505/16 03/11/2016 C.3 03/11/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.