Foundations of marketing /
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.T66 2010 (Browse shelf (Opens below)) | C.1 | Available | 8146/16 | ||
| Riara University Library General stack | HF5415.T66 2010 (Browse shelf (Opens below)) | C.2 | Available | 7210/16 | ||
| Riara University Library General stack | HF5415.T66 2010 (Browse shelf (Opens below)) | C.3 | Available | 7505/16 |
Includes bibliographical references (p. 379-387) and index.
1. A brief introduction to marketing
2. The marketing environment
3. Segmentation , targeting and positioning
4. Marketing Research
5. Competitive Intelligence
6. Strategy in Marketing
7. The branding of products and services
8. The marketing mix and relationship marketing
9. products
10. Promotion
11. Price
12. Place and placement
13. People
14. Physical evidence
15. Processes
16. Psychology
17. Performance
18. Packages and Packing
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