Managing brand equity : capitalizing on the value of a brand name /
Published by : Free Press ; (New York :) Physical details: xiii, 299 p. : ill. ISBN:9780029001011.
Subject(s):
Brand name products
--
Valuation
--
United States
--
Management.
|
Intangible property
--
Valuation
--
United States
--
Management.
Year: 1991
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | HD69.B7A25 1991 (Browse shelf (Opens below)) | C.1 | Available | 2679/11 | ||
| Riara University Library | HD69.B7A25 1991 (Browse shelf (Opens below)) | C.2 | Available | 2678/11 | ||
| Riara University Library | HD69.B7A25 1991 (Browse shelf (Opens below)) | C.3 | Available | 2677/11 |
Total holds: 0
Browsing Riara University Library shelves Close shelf browser (Hides shelf browser)
| HD69.A25 1996 Building strong brands / | HD69.B7A25 1991 Managing brand equity : capitalizing on the value of a brand name / | HD69.B7A25 1991 Managing brand equity : capitalizing on the value of a brand name / | HD69.B7A25 1991 Managing brand equity : capitalizing on the value of a brand name / | HD69.B7K45 2008 Strategic brand management : a European perspective / | HD69.B7K45 2008 Strategic brand management : a European perspective / | HD69.B87 2003 Project management : planning and control techniques / |
Includes bibliographical references and index.
There are no comments on this title.