Managing brand equity : capitalizing on the value of a brand name / (Record no. 269)

000 -LEADER
fixed length control field 01349pam a2200313 a 4500
001 - CONTROL NUMBER
control field 3904721
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140116120823.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 910208s1991 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 91010380
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780029001011
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7A25 1991
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Managing brand equity : capitalizing on the value of a brand name /
Statement of responsibility, etc David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press ;
Date of publication, distribution, etc 1991.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Valuation
Geographic subdivision United States
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Intangible property
General subdivision Valuation
Geographic subdivision United States
General subdivision Management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/simon051/91010380.html">http://www.loc.gov/catdir/bios/simon051/91010380.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/samples/simon031/91010380.html">http://www.loc.gov/catdir/samples/simon031/91010380.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/simon033/91010380.html">http://www.loc.gov/catdir/description/simon033/91010380.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html">http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library 13/10/2011 Purchase 2 HD69.B7A25 1991 2679/11 11/12/2018 12/11/2018 C.1 13/10/2011 Book
          Riara University Library Riara University Library 13/10/2011 Purchase 2 HD69.B7A25 1991 2678/11 01/12/2016 28/11/2016 C.2 13/10/2011 Book
          Riara University Library Riara University Library 13/10/2011 Purchase   HD69.B7A25 1991 2677/11 13/10/2011   C.3 13/10/2011 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.