Managing brand equity : capitalizing on the value of a brand name /
Published by : Free Press ; (New York :) Physical details: xiii, 299 p. : ill. ISBN:9780029001011.
Subject(s):
Brand name products
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Valuation
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United States
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Management.
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Intangible property
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Valuation
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United States
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Management.
Year: 1991
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | HD69.B7A25 1991 (Browse shelf (Opens below)) | C.1 | Available | 2679/11 | ||
| Riara University Library | HD69.B7A25 1991 (Browse shelf (Opens below)) | C.2 | Available | 2678/11 | ||
| Riara University Library | HD69.B7A25 1991 (Browse shelf (Opens below)) | C.3 | Available | 2677/11 |
Total holds: 0
Includes bibliographical references and index.
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