Managing brand equity : capitalizing on the value of a brand name /

Aaker, David A.

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. - New York : Free Press ; 1991. - xiii, 299 p. : ill.

Includes bibliographical references and index.

9780029001011

91010380


Brand name products--Valuation--Management.--United States
Intangible property--Valuation--Management.--United States

HD69.B7A25 1991

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.