Strategic brand management : a European perspective /

by Keller, Kevin Lane
Additional authors: Apéria, Tony. | Georgson, Mats.
Published by : Prentice Hall Financial Times, (Harlow, England ;) Physical details: xxvi, 829 p. : ill. ISBN:9780273706328. Year: 2008
Online resources:
Item type: Book

Includes bibliographical references and index.

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