Strategic brand management : a European perspective / (Record no. 263)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01051cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15157689 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140116120822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080128s2008 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008003326 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273706328 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn191697388 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7K45 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : a European perspective / |
| Statement of responsibility, etc | Kevin Lane Keller, Tony Aperia, Mats Georgson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England ; |
| Name of publisher, distributor, etc | Prentice Hall Financial Times, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 829 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Apéria, Tony. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Georgson, Mats. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip089/2008003326.html">http://www.loc.gov/catdir/toc/ecip089/2008003326.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 11 | 1 | HD69.B7K45 2008 | 1950/11 | 02/12/2021 | 17/11/2021 | C.1 | 13/10/2011 | Book | |||||||
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 1 | HD69.B7K45 2008 | 1951/11 | 08/01/2016 | 08/01/2016 | C.2 | 13/10/2011 | Book | 02/02/2016 | Unavailable | ||||||
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 15 | 2 | HD69.B7K45 2008 | 1949/11 | 18/07/2024 | 24/05/2024 | C.3 | 13/10/2011 | Book |