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Strategic brand management : a European perspective /

Keller, Kevin Lane

Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. - Harlow, England ; Prentice Hall Financial Times, 2008. - xxvi, 829 p. : ill.

Includes bibliographical references and index.

ISBN: 9780273706328

LCCN: 2008003326

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7K45 2008

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