Strategic brand management : a European perspective /

by Keller, Kevin Lane
Additional authors: Apéria, Tony. | Georgson, Mats.
Published by : Prentice Hall Financial Times, (Harlow, England ;) Physical details: xxvi, 829 p. : ill. ISBN:9780273706328.
Subject(s): Brand name products -- Management.
Year: 2008
Online resources:
Item type: Book
Current library Call number Copy number Status Notes Date due Barcode Item holds
Riara University Library
HD69.B7K45 2008 (Browse shelf (Opens below)) C.1 Available 1950/11
Riara University Library
HD69.B7K45 2008 (Browse shelf (Opens below)) C.2 Checked out Unavailable 02/02/2016 1951/11
Riara University Library
HD69.B7K45 2008 (Browse shelf (Opens below)) C.3 Available 1949/11
Total holds: 0

Includes bibliographical references and index.

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