Marketing management and Strategy /
Additional authors:
Stern, Philip
Edition statement:4th ed.
Published by :
Pearson
(Harlow | Australia:)
Physical details: xii, 446 p. : ill. ; 25 cm.
ISBN:9780273693987 (pbk.); 1403986274 (pbk.).
Year: 2006
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.B353 2006 (Browse shelf (Opens below)) | C.1 | Available | 8091/16 |
Total holds: 0
Includes bibliographical references and index.
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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