Marketing management and Strategy / (Record no. 2876)

000 -LEADER
fixed length control field 01714cam a2200397 a 4500
001 - CONTROL NUMBER
control field 14683409
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160823102958.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061229s2007 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006052191
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA6A2591
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013619017
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273693987 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1403986274 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm78773439
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- BAKER
-- YDXCP
-- UKM
-- NLGGC
-- EUM
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13.B353 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Peter
245 10 - TITLE STATEMENT
Title Marketing management and Strategy /
Statement of responsibility, etc Peter Doyle & Philip Stern
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow
-- Australia:
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 446 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stern, Philip
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html">http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html">http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html">http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 23/08/2016   HF5415.13.B353 2006 8091/16 23/08/2016 C.1 23/08/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.