Marketing management and Strategy /
Doyle, Peter
Marketing management and Strategy / Peter Doyle & Philip Stern - 4th ed. - Harlow Australia: Pearson 2006. - xii, 446 p. : ill. ; 25 cm.
Includes bibliographical references and index.
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
9780273693987 (pbk.) 1403986274 (pbk.)
2006052191
GBA6A2591 bnb
013619017 Uk
Marketing--Management.
Marketing.
HF5415.13.B353 2006
658.8
Marketing management and Strategy / Peter Doyle & Philip Stern - 4th ed. - Harlow Australia: Pearson 2006. - xii, 446 p. : ill. ; 25 cm.
Includes bibliographical references and index.
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
9780273693987 (pbk.) 1403986274 (pbk.)
2006052191
GBA6A2591 bnb
013619017 Uk
Marketing--Management.
Marketing.
HF5415.13.B353 2006
658.8