Marketing across cultures /

by Usunier, Jean-Claude.
Additional authors: Lee, Julie Anne.
Edition statement:5th ed. Published by : Pearson Education, (Harlow, Essex, England :) Physical details: xvi, 479 p. : ill. ; 25 cm. ISBN:9780273713913 (pbk.).
Subject(s): Export marketing -- Social aspects. | International business enterprises -- Social aspects. | Intercultural communication.
Year: 2009
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF1416.U85 2009 (Browse shelf (Opens below)) C.1 Available 7787/16
Total holds: 0

Includes bibliographical references and index.

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