Normal view MARC view ISBD view

Marketing across cultures /

Usunier, Jean-Claude.

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - 5th ed. - Harlow, Essex, England : Pearson Education, 2009. - xvi, 479 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273713913 (pbk.)

LCCN: 2008038953

Subjects--Topical Terms:
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.

LC Class. No.: HF1416.U85 2009

Dewey Class. No.: 658.8/4

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Databases (Google Scholar) Online Stores (Bookfinder.com)