Marketing across cultures / (Record no. 2463)

000 -LEADER
fixed length control field 01194cam a2200325 a 4500
001 - CONTROL NUMBER
control field 15438896
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160725105904.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080904s2009 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008038953
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273713913 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn245596472
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- CDX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416.U85 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Usunier, Jean-Claude.
245 10 - TITLE STATEMENT
Title Marketing across cultures /
Statement of responsibility, etc Jean-Claude Usunier, Julie Anne Lee.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, Essex, England :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 479 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Intercultural communication.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Julie Anne.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038953.html">http://www.loc.gov/catdir/toc/ecip0827/2008038953.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 25/07/2016 1 HF1416.U85 2009 7787/16 06/02/2023 10/01/2023 C.1 25/07/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.