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Services marketing :

by Zeithaml, Valarie A.

Additional authors: Bitner, Mary Jo. | Gremler, Dwayne D.

Edition statement:5th ed. Published by : McGraw-Hill Irwin, (Boston :) Physical details: xxviii, 708 p. : ill. ISBN:9780071263931.

Subject(s): Service industries -- Marketing. | Customer services. | Marketing.

Year: 2009

Online resources:

Item type:

Book

Current library	Call number	Copy number	Status	Barcode
Riara University Library	HD9980.5.Z45 2009 (Browse shelf (Opens below))	C.1	Available	1947/11
Riara University Library	HD9980.5.Z45 2009 (Browse shelf (Opens below))	C.2	Available	1948/11
Riara University Library	HD9980.5.Z45 2009 (Browse shelf (Opens below))	C.3	Available	1946/11

Total holds: 0

Includes bibliographical references and index.

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