Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - 5th ed. - Boston : McGraw-Hill Irwin, 2009. - xxviii, 708 p. : ill.
Includes bibliographical references and index.
9780071263931
2008003660
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5.Z45 2009
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - 5th ed. - Boston : McGraw-Hill Irwin, 2009. - xxviii, 708 p. : ill.
Includes bibliographical references and index.
9780071263931
2008003660
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5.Z45 2009