Services marketing : (Record no. 266)

000 -LEADER
fixed length control field 01471cam a2200361 a 4500
001 - CONTROL NUMBER
control field 15160442
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140116120823.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080129s2009 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008003660
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263931
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn191732440
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)191732440
Canceled/invalid control number (OCoLC)175648148
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDXCP
-- BTCTA
-- BAKER
-- C#P
-- BWX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5.Z45 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm /
Statement of responsibility, etc Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 708 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html">http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library 13/10/2011 Purchase 4 4 HD9980.5.Z45 2009 1947/11 17/09/2019 18/09/2018 C.1 13/10/2011 Book
          Riara University Library Riara University Library 13/10/2011 Purchase 11 1 HD9980.5.Z45 2009 1948/11 15/12/2022 13/12/2022 C.2 13/10/2011 Book
          Riara University Library Riara University Library 13/10/2011 Purchase 3 1 HD9980.5.Z45 2009 1946/11 05/12/2015 04/12/2015 C.3 13/10/2011 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.