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Essentials of contemporary advertising /

by Arens, William F.

Additional authors: Schaefer, David H. | Weigold, Michael F., -- 1958-

Edition statement:2nd ed. Published by : McGraw-Hill Irwin, (Boston :) Physical details: xxiv, 558 p. : col. ill. ISBN:9780071287579.

Subject(s): Advertising.

Year: 2009

Online resources:

Item type:

Book

Current library	Call number	Copy number	Status	Barcode
Riara University Library	HF5821.A74 2009 (Browse shelf (Opens below))	C.1	Available	3063/11
Riara University Library	HF5821.A74 2009 (Browse shelf (Opens below))	C.2	Available	3065/11
Riara University Library	HF5821.A74 2009 (Browse shelf (Opens below))	C.3	Available	3064/11

Total holds: 0

Includes bibliographical references and indexes.

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