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Essentials of contemporary advertising /

Arens, William F.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer and Michael Weigold. - 2nd ed. - Boston : McGraw-Hill Irwin, 2009. - xxiv, 558 p. : col. ill.

Includes bibliographical references and indexes.

ISBN: 9780071287579

LCCN: 2008005753

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821.A74 2009

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