Essentials of contemporary advertising / (Record no. 805)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00933cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15171800 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140116120838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080207s2009 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008005753 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071287579 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821.A74 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of contemporary advertising / |
| Statement of responsibility, etc | William F. Arens, David H. Schaefer and Michael Weigold. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 558 p. : |
| Other physical details | col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schaefer, David H. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F., |
| Dates associated with a name | 1958- |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0810/2008005753-d.html">http://www.loc.gov/catdir/enhancements/fy0810/2008005753-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0810/2008005753-t.html">http://www.loc.gov/catdir/enhancements/fy0810/2008005753-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | 10/11/2011 | Purchase | 7 | 1 | HF5821.A74 2009 | 3063/11 | 29/11/2023 | 15/11/2023 | C.1 | 10/11/2011 | Book | |||||
| Riara University Library | Riara University Library | 10/11/2011 | Purchase | 5 | 3 | HF5821.A74 2009 | 3065/11 | 12/03/2024 | 07/02/2024 | C.2 | 10/11/2011 | Book | |||||
| Riara University Library | Riara University Library | 10/11/2011 | Purchase | 6 | 4 | HF5821.A74 2009 | 3064/11 | 05/08/2014 | 27/07/2014 | C.3 | 10/11/2011 | Book |