Managerial economics : economic tools for today's decision makers /

by Keat, Paul G.
Additional authors: Young, Philip K. Y.
Edition statement:6th ed. Published by : Prentice Education Inteternational, (Upper Saddle River, N.J. :) Physical details: xxiii, 598 p. : ill. ISBN:9780135070659.
Subject(s): Managerial economics.
Year: 2009
Online resources:
Item type: Book

Includes bibliographical references and index.

Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.

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