Managerial economics : economic tools for today's decision makers /
Keat, Paul G.
Managerial economics : economic tools for today's decision makers / Paul G. Keat and Philip K.Y. Young. - 6th ed. - Upper Saddle River, N.J. : Prentice Education Inteternational, 2009. - xxiii, 598 p. : ill.
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
9780135070659
2008028750
Managerial economics.
HD30.22.K39 2009
Managerial economics : economic tools for today's decision makers / Paul G. Keat and Philip K.Y. Young. - 6th ed. - Upper Saddle River, N.J. : Prentice Education Inteternational, 2009. - xxiii, 598 p. : ill.
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
9780135070659
2008028750
Managerial economics.
HD30.22.K39 2009