Marketing management :a strategic, value-based approach /
Published by : John wiley and sons ltd (Australia :) Physical details: xvi, 455 p. : ill. ; 26 cm. + ISBN:9780470800966. Year: 2003 Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.W45 2003 (Browse shelf (Opens below)) | C.1 | Available | 7833/16 | ||
| Riara University Library General stack | HF5415.13.W45 2003 (Browse shelf (Opens below)) | C.2 | Available | 8358/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13. V563 2004 Strategic Marketing management | HF5415.13 .W249 1992 Marketing Strategy: planning and implementation | HF5415.13.W35 2009 Marketing strategy :a decision-focused approach / | HF5415.13.W45 2003 Marketing management :a strategic, value-based approach / | HF5415.13.W45 2003 Marketing management :a strategic, value-based approach / | HF5415.13.W66 2003 The marketing plan :a handbook / | HF5415.13.W66 2011 The marketing plan handbook / |
Includes bibliographical references and indexes.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
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