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Marketing management :a strategic, value-based approach /

Whitwell,Gregory

Marketing management :a strategic, value-based approach / Gregory Whitwell, Bryan Lukas and Peter Doyle - Australia : John wiley and sons ltd c2003. - xvi, 455 p. : ill. ; 26 cm. +

Includes bibliographical references and indexes.

System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

ISBN: 9780470800966

LCCN: 2001030192

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13.W45 2003

Dewey Class. No.: 658.8

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