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Marketing management :a strategic, value-based approach /

by Whitwell,Gregory

Additional authors: Lukas,Bryan | Doyle,Peter

Published by : John wiley and sons ltd (Australia :) Physical details: xvi, 455 p. : ill. ; 26 cm. + ISBN:9780470800966.

Subject(s): Marketing -- Management.

Year: 2003 Item type:

Book

Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HF5415.13.W45 2003 (Browse shelf (Opens below))	C.1	Available		7833/16
Riara University Library General stack	HF5415.13.W45 2003 (Browse shelf (Opens below))	C.2	Available		8358/16

Total holds: 0

Includes bibliographical references and indexes.

System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

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