Advertising campaign strategy: a guide to marketing communication plans /
Series: The Dryden Press series in marketing Edition statement:2nd ed. Published by : Dryden Press, (Fort Worth :) Physical details: xxi, 371 p. : ill. ; 24 cm. ISBN:9780030211140. Year: 2000Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5837.A38 2000 (Browse shelf (Opens below)) | C.1 | Available | 8803/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| HF5823.A168 2012 Advertising and reality :a global study of representation and content / | HF 5823. B387 2004 Advertising and promotion : | HF5823.B387 2007 Advertising and promotion :an integrated marketing communications perspective / | HF5837.A38 2000 Advertising campaign strategy: a guide to marketing communication plans / | HF5837.S45 2002 Promotion and integrated marketing communications / | HF6146.J87 2022 Integrated marketing communication : advertising and promotion in a digital world / | HF6146.J87 2022 Integrated marketing communication : advertising and promotion in a digital world / |
Includes bibliographical references and index.
There are no comments on this title.