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Advertising campaign strategy: a guide to marketing communication plans /

Parente, Donald.

Advertising campaign strategy: a guide to marketing communication plans / Donald Parente. - 2nd ed. - Fort Worth : Dryden Press, c2000. - xxi, 371 p. : ill. ; 24 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

ISBN: 9780030211140

LCCN: 99074298

Subjects--Topical Terms:
Advertising campaigns.
Communication in marketing.

LC Class. No.: HF5837.A38 2000

Dewey Class. No.: 659.1/13

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