The News and Public Opinion Media Effects on Civic Life
Published by : Polity, (UK :) Physical details: V, 210p. col. ill. 24cm ISBN:9780745645193.
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | P 90 .M33 2011 C.1 (Browse shelf (Opens below)) | C.1 | Available | 8382/16 |
Includes bibliographical references and index.
Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
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