The News and Public Opinion Media Effects on Civic Life (Record no. 3250)

000 -LEADER
fixed length control field 01437cam a22002298a 4500
001 - CONTROL NUMBER
control field 16292146
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160915163331.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100618s2010 nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780745645193
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90.M33 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCombs, Max
245 10 - TITLE STATEMENT
Title The News and Public Opinion Media Effects on Civic Life
Statement of responsibility, etc Max McCombs...(et. al)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc UK :
Name of publisher, distributor, etc Polity,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent V, 210p.
Other physical details col. ill.
Dimensions 24cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Holberts, R. Lance
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kiousis, Spiro
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 15/09/2016 7 P 90 .M33 2011 C.1 8382/16 06/08/2019 18/07/2019 C.1 15/09/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.