The News and Public Opinion Media Effects on Civic Life
McCombs, Max
The News and Public Opinion Media Effects on Civic Life Max McCombs...(et. al) - UK : Polity, 2011 - V, 210p. col. ill. 24cm
Includes bibliographical references and index.
Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
9780745645193
Mass media.
P90.M33 2011
The News and Public Opinion Media Effects on Civic Life Max McCombs...(et. al) - UK : Polity, 2011 - V, 210p. col. ill. 24cm
Includes bibliographical references and index.
Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
9780745645193
Mass media.
P90.M33 2011