Strategic marketing /
Additional authors:
Piercy, Nigel.
Edition statement:9th ed.
Published by :
McGraw-Hill Irwin,
(Boston :)
Physical details: xv, 784 p. : ill., map ; 27 cm.
ISBN:9780073381008 (alk. paper); 0073381004 (alk. paper).
Subject(s):
Marketing
--
Decision making.
|
Marketing
--
Management.
|
Marketing
--
Management
--
Case studies.
Year: 2009
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.135.C72 2009 (Browse shelf (Opens below)) | C.1 | Available | 8201/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.W45 2003 Marketing management :a strategic, value-based approach / | HF5415.13.W66 2003 The marketing plan :a handbook / | HF5415.13.W66 2011 The marketing plan handbook / | HF5415.135.C72 2009 Strategic marketing / | HF5415.135.K47 2001 Strategic marketing problems : | HF5415.135.S77 2007 strategic marketing case book/ | HF5415.135.W47 2006 Strategic marketing :creating competitive advantage / |
Includes bibliographical references and indexes.
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