Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xv, 784 p. : ill., map ; 27 cm.
Includes bibliographical references and indexes.
9780073381008 (alk. paper) 0073381004 (alk. paper)
2007049708
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135.C72 2009
658.8/02
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xv, 784 p. : ill., map ; 27 cm.
Includes bibliographical references and indexes.
9780073381008 (alk. paper) 0073381004 (alk. paper)
2007049708
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135.C72 2009
658.8/02