Strategic marketing /

by Cravens, David W.
Additional authors: Piercy, Nigel.
Edition statement:9th ed. Published by : McGraw-Hill Irwin, (Boston :) Physical details: xv, 784 p. : ill., map ; 27 cm. ISBN:9780073381008 (alk. paper); 0073381004 (alk. paper).
Subject(s): Marketing -- Decision making. | Marketing -- Management. | Marketing -- Management -- Case studies.
Year: 2009
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.135.C72 2009 (Browse shelf (Opens below)) C.1 Available 8201/16
Total holds: 0

Includes bibliographical references and indexes.

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