Analysis for marketing planning /

by Lehmann, Donald R.
Additional authors: Winer, Russell S.
Edition statement:7th ed. Published by : McGraw-Hill Irwin, (Boston :) Physical details: xii, 299 p. : ill. ISBN:9780071263624.
Subject(s): Marketing -- United States -- Management.
Year: 2008 Item type: Book

Includes bibliographical references and index.

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