Analysis for marketing planning / (Record no. 297)

000 -LEADER
fixed length control field 01268cam a2200325 a 4500
001 - CONTROL NUMBER
control field 15025708
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140116120823.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070927s2008 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007040349
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263624
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn173509457
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)173509457
Canceled/invalid control number (OCoLC)156810217
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- BAKER
-- C#P
-- BWX
-- DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13.L44 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
245 10 - TITLE STATEMENT
Title Analysis for marketing planning /
Statement of responsibility, etc Donald R. Lehmann, Russell S. Winer.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 299 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html">http://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html">http://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date checked out
          Riara University Library Riara University Library 15/10/2011 Purchase   HF5415.13.L44 2008 2697/11 15/10/2011 C.1 15/10/2011 Book    
          Riara University Library Riara University Library 15/10/2011 Purchase   HF5415.13.L44 2008 2699/11 15/10/2011 C.2 15/10/2011 Book    
          Riara University Library Riara University Library 15/10/2011 Purchase 2 HF5415.13.L44 2008 2698/11 02/06/2015 C.3 15/10/2011 Book 2 23/03/2015

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.