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Analysis for marketing planning /

Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 7th ed. - Boston : McGraw-Hill Irwin, 2008. - xii, 299 p. : ill.

Includes bibliographical references and index.

ISBN: 9780071263624

LCCN: 2007040349

Subjects--Topical Terms:
Marketing--Management.--United States

LC Class. No.: HF5415.13.L44 2008

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