E-marketing :
Additional authors:
El-Ansary, Adel
|
Frost, Raymond
|
Information Resources Management Association.
Edition statement:3rd ed.
Published by :
Pearson Education Limited
(New Jersey)
Physical details: xxi, 578 : ill. ; 24 cm.
ISBN:9780130497574 (hbk. : 3 vol. set); 9781466615991 (ebook); 9781466616004 (print & perpetual access).
Year: 2003
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.12.S77 2003 (Browse shelf (Opens below)) | C.1 | Available | 8138/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | |||||||
| HF5415.12.L68 1991 Services marketing / | HF5415.12.P48 2000 Understanding marketing : a European casebook / | HF5415.12.S75 2001 Marketing channels / | HF5415.12.S77 2003 E-marketing : | HF5415.122.L68 1999 Services marketing : | HF5415.123.B59 1999 marketing communications | HF5415.123.C58 2010 Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references and index.
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
There are no comments on this title.