E-marketing :
Strauss, Judy
E-marketing : Judy Strauss, Adel El-Ansary & Raymond Frost - 3rd ed. - New Jersey Pearson Education Limited c2003. - xxi, 578 : ill. ; 24 cm.
Includes bibliographical references and index.
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
9780130497574 (hbk. : 3 vol. set) 9781466615991 (ebook) 9781466616004 (print & perpetual access)
2012010426
Internet marketing.
Electronic commerce.
HF5415.12.S77 2003
658.8/72
E-marketing : Judy Strauss, Adel El-Ansary & Raymond Frost - 3rd ed. - New Jersey Pearson Education Limited c2003. - xxi, 578 : ill. ; 24 cm.
Includes bibliographical references and index.
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
9780130497574 (hbk. : 3 vol. set) 9781466615991 (ebook) 9781466616004 (print & perpetual access)
2012010426
Internet marketing.
Electronic commerce.
HF5415.12.S77 2003
658.8/72