E-marketing : (Record no. 2945)

000 -LEADER
fixed length control field 01516cam a2200397 a 4500
001 - CONTROL NUMBER
control field 17211178
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160825092252.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120315s2012 paua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012010426
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130497574 (hbk. : 3 vol. set)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781466615991 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781466616004 (print & perpetual access)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.12.S77 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Strauss, Judy
245 00 - TITLE STATEMENT
Title E-marketing :
Statement of responsibility, etc Judy Strauss, Adel El-Ansary & Raymond Frost
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc Pearson Education Limited
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 578 :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name El-Ansary, Adel
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Frost, Raymond
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Information Resources Management Association.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 25/08/2016 2 HF5415.12.S77 2003 8138/16 14/05/2018 26/02/2018 C.1 25/08/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.