Marketing management and Strategy /
Additional authors:
Stern, Philip
Edition statement:4th ed.
Published by :
Pearson
(Harlow | Australia:)
Physical details: xii, 446 p. : ill. ; 25 cm.
ISBN:9780273693987 (pbk.); 1403986274 (pbk.).
Year: 2006
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.B353 2006 (Browse shelf (Opens below)) | C.1 | Available | 8091/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.A23 2007 Strategic market management / | HF5415.13. A523 2000 Strategic marketing management : | HF5415.13.B353 2000 Marketing strategy and management / | HF5415.13.B353 2006 Marketing management and Strategy / | HF5415.13.B669 1995 Marketing management : | HF5415.13.C264 2007 Managing marketing in the 21st century :developing and implementing the market strategy / | HF5415.13.C538 1997 Marketing logistics / |
Includes bibliographical references and index.
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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